{"id":22814,"date":"2026-06-28T14:06:35","date_gmt":"2026-06-28T14:06:35","guid":{"rendered":"https:\/\/chapterworm.com\/product\/turkiye-deki-ve-amerika-daki-spor-yuksek-okulu-ogrencilerinin-spor-urunlerinde-marka-tercihini-etkileyen-faktorlerin-arastirilmasi-ve-karsilastirilmasi\/"},"modified":"2026-06-28T14:06:38","modified_gmt":"2026-06-28T14:06:38","slug":"turkiye-deki-ve-amerika-daki-spor-yuksek-okulu-ogrencilerinin-spor-urunlerinde-marka-tercihini-etkileyen-faktorlerin-arastirilmasi-ve-karsilastirilmasi","status":"publish","type":"product","link":"https:\/\/chapterworm.com\/en\/urun\/turkiye-deki-ve-amerika-daki-spor-yuksek-okulu-ogrencilerinin-spor-urunlerinde-marka-tercihini-etkileyen-faktorlerin-arastirilmasi-ve-karsilastirilmasi\/","title":{"rendered":"T\u00fcrkiye\u2019deki ve Amerika\u2019daki Spor Y\u00fcksek Okulu \u00d6\u011frencilerinin Spor \u00dcr\u00fcnlerinde Marka Tercihini Etkileyen Fakt\u00f6rlerin Ara\u015ft\u0131r\u0131lmas\u0131 ve Kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131"},"content":{"rendered":"<p>Bu ara\u015ft\u0131rman\u0131n amac\u0131; T\u00fcrkiye\u2019de Marmara \u00dcniversi\u00adtesi Beden E\u011fitimi ve Spor Y\u00fcksekokulu ile Amerika Birle\u015fik Devletleri Indiana \u00dcniversitesi Sa\u011fl\u0131k Bilimleri Be\u00adden E\u011fitimi ve Rekreasyon Y\u00fcksek Okulu \u00f6\u011frencilerinin spor \u00fcr\u00fcnlerinde marka tercihinde etkili olan unsurlar\u0131n ortaya \u00e7\u0131kar\u0131lmas\u0131 ve kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131d\u0131r. Ara\u015ft\u0131rma anket y\u00f6ntemiyle ger\u00e7ekle\u015ftirilmi\u015ftir. Ara\u015ft\u0131rman\u0131n, T\u00fcrkiye\u2019deki uygulamas\u0131 ara\u015ft\u0131rmac\u0131 taraf\u0131ndan yap\u0131lm\u0131\u015ft\u0131r. Amerika\u2019da\u00adki uygulamas\u0131 daha \u00f6nce \u00e7al\u0131\u015fma ile ilgili gerekli bilgilerin verildi\u011fi, Indiana \u00dcniversitesine ba\u011fl\u0131 ara\u015ft\u0131rma merkezin\u00adde g\u00f6revli \u00f6\u011fretim eleman\u0131 taraf\u0131ndan yap\u0131lm\u0131\u015ft\u0131r. Ara\u015f\u00adt\u0131rman\u0131n evrenini T\u00fcrkiye ve Amerika\u2019da \u00f6\u011frenim g\u00f6ren spor y\u00fcksek okulu \u00f6\u011frencileridir. Anketin \u00f6rnek bireylerini Marmara \u00dcniversitesi Beden E\u011fitimi ve Spor Y\u00fcksekokulu ile Indiana \u00dcniversitesi Sa\u011fl\u0131k Bilimleri Beden E\u011fitimi ve Rekreasyon Y\u00fcksek Okulunda \u00f6\u011frenim g\u00f6ren kad\u0131n ve er\u00adkek \u00f6\u011frenciler olmak \u00fczere toplamda 752 ki\u015fi olu\u015fturmak\u00adtad\u0131r. \u0130ki \u00fcniversiteye ba\u011fl\u0131 y\u00fcksek okullardaki \u00f6\u011frencilerin spor \u00fcr\u00fcnlerindeki marka tercihinde etkili olan unsurlar\u0131n incelenmesi ile ilgili \u00f6l\u00e7ek Cronbach Alpha istatistik y\u00f6nte\u00admi ile ge\u00e7erlilik testine tabi tutulmu\u015ftur. Anketin 0,87 oran\u00adla ge\u00e7erli oldu\u011fu belirlenmi\u015ftir. Toplanan bilgi ve verilerin analizinde SPSS 14 istatistik paket program\u0131 kullan\u0131lm\u0131\u015ft\u0131r. De\u011ferlendirmelerde tan\u0131mlay\u0131c\u0131 istatistikler ve hipotez test\u00adleri sonu\u00e7lar\u0131ndan faydalan\u0131lm\u0131\u015ft\u0131r. Marmara \u00dcniversitesi <br \/>ve Indiana \u00dcniversitesi \u00f6\u011frencilerinin, spor \u00fcr\u00fcnlerinde marka tercihini etkileyen unsurlar ve etkilendikleri ileti\u015fim ara\u00e7lar\u0131 a\u00e7\u0131s\u0131ndan aralar\u0131nda farl\u0131l\u0131k g\u00f6zlenmi\u015ftir. Spor \u00fcr\u00fc\u00adn\u00fc \u00fcreten i\u015fletmeler, marka konumland\u0131rma \u00e7al\u0131\u015fmalar\u0131nda pazar\u0131n beklenti ve ihtiya\u00e7lar\u0131n\u0131 belirlemeli ve t\u00fcketiciler \u00fczerinde etkin olan ileti\u015fim ara\u00e7lar\u0131n\u0131 kullanmal\u0131d\u0131rlar. \u0130\u015f\u00adletmelerin spor y\u00fcksek okulu mezunlar\u0131n\u0131 \u00e7al\u0131\u015ft\u0131rmalar\u0131n\u0131n markala\u015fma s\u00fcrecine katk\u0131s\u0131 olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclmektedir.<\/p>","protected":false},"excerpt":{"rendered":"<ul>\n<li><strong>Yazar:<\/strong> Erdo\u011fan Tozo\u011flu<\/li>\n<li><strong>Yay\u0131nevi:<\/strong> Akademisyen Kitabevi<\/li>\n<li><strong>Bask\u0131 y\u0131l\u0131:<\/strong> 2018<\/li>\n<li><strong>Sayfa:<\/strong> 194<\/li>\n<li><strong>Cilt:<\/strong> Ciltsiz<\/li>\n<li><strong>ISBN:<\/strong> 9786052580097<\/li>\n<\/ul>","protected":false},"featured_media":22812,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"bookauthor":[1514],"publisher":[1192],"product_brand":[],"product_cat":[1445],"product_tag":[],"class_list":["post-22814","product","type-product","status-publish","has-post-thumbnail","bookauthor-author-13677","publisher-publisher-6052","product_cat-cat-105","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":[],"_links":{"self":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product\/22814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/comments?post=22814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/media\/22812"}],"wp:attachment":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/media?parent=22814"}],"wp:term":[{"taxonomy":"bookauthor","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/bookauthor?post=22814"},{"taxonomy":"publisher","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/publisher?post=22814"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product_brand?post=22814"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product_cat?post=22814"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product_tag?post=22814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}