{"id":34880,"date":"2026-06-28T17:19:30","date_gmt":"2026-06-28T17:19:30","guid":{"rendered":"https:\/\/chapterworm.com\/product\/yesil-tersine-lojistik-urunlere-iliskin-kalite-algisi-ve-risk-algisi-ile-inovasyon-arasindaki-iliski\/"},"modified":"2026-06-28T17:19:31","modified_gmt":"2026-06-28T17:19:31","slug":"yesil-tersine-lojistik-urunlere-iliskin-kalite-algisi-ve-risk-algisi-ile-inovasyon-arasindaki-iliski","status":"publish","type":"product","link":"https:\/\/chapterworm.com\/en\/urun\/yesil-tersine-lojistik-urunlere-iliskin-kalite-algisi-ve-risk-algisi-ile-inovasyon-arasindaki-iliski\/","title":{"rendered":"Ye\u015fil Tersine Lojistik \u00dcr\u00fcnlere \u0130li\u015fkin Kalite Alg\u0131s\u0131 ve Risk Alg\u0131s\u0131 ile \u0130novasyon Aras\u0131ndaki \u0130li\u015fki"},"content":{"rendered":"<p>Ekonomik sistemlerin geli\u015fmesi refah seviyesinin artmas\u0131 ile \u00fcretim ve t\u00fcketim \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 hava, toprak, su ve benzeri \u00e7evre kirlili\u011fini artt\u0131rm\u0131\u015ft\u0131r. Her ne kadar yeni \u00fcretim ortamlar\u0131 olu\u015fturuluyor olsa da toprak hala en \u00f6nemli \u00fcretim alan\u0131d\u0131r. D\u00fcnya Sa\u011fl\u0131k \u00d6rg\u00fct\u00fc\u2019ne (WHO) g\u00f6re her be\u015f ki\u015fiden biri, 1,2 milyar insan, hava kirlili\u011fi nedeniyle sa\u011fl\u0131k sorunu ya\u015farken, D\u00fcnya\u2019n\u0131n %40\u2019\u0131n\u0131 bar\u0131nd\u0131ran 80 \u00fclke su s\u0131k\u0131nt\u0131s\u0131 \u00e7ekmektedir. Yery\u00fcz\u00fcndeki su kaynaklar\u0131n\u0131n ise sadece %0.03\u2019\u00fc kullan\u0131labilir durumdad\u0131r. \u00dcretim ve t\u00fcketim planlar\u0131 yap\u0131l\u0131rken g\u00fcn\u00fcm\u00fcz potansiyelini k\u0131smadan gelecek nesillerin ihtiyac\u0131n\u0131 g\u00f6zetmek gerekmektedir. Yazar bu \u00e7al\u0131\u015fmada tedarik zinciri y\u00f6netiminde inovasyonel ye\u015fil tersine lojistik faaliyetlerle \u00e7evre dostu \u00fcr\u00fcnlerin \u00f6nemini vurgulamaktad\u0131r. Hedonik t\u00fcketim \u00e7\u0131lg\u0131nl\u0131\u011f\u0131nda, hazc\u0131 t\u00fcketime kar\u015f\u0131 nas\u0131l faydac\u0131 t\u00fcketim yap\u0131labilece\u011finin yolunun t\u00fcketici alg\u0131s\u0131nda gizli oldu\u011funun kap\u0131s\u0131n\u0131 aralamaktad\u0131r. Gaziantep \u00dcniversitesi \u0130\u0130BF \u0130\u015fletme B\u00f6l\u00fcm\u00fcnde Dr. \u00d6\u011fretim \u00dcyesi olarak g\u00f6rev yapan G\u00fcl Ekinci t\u00fcketicilerin ye\u015fil tersine lojistik \u00fcr\u00fcnlere y\u00f6nelik kalite ve risk alg\u0131lar\u0131n\u0131 tan\u0131mlad\u0131\u011f\u0131 kitab\u0131nda i\u015fletme ve markalara daha itibarl\u0131 ve \u00e7evreci politika belirlemelerine \u0131\u015f\u0131k tutmaktad\u0131r. \u201cYeni D\u00fcnyada\u201d en zenginler petrol \u015feyhleri de\u011fil, kaynaklar\u0131 etkin ve do\u011fru kullananlard\u0131r. Dr. G\u00fcl Ekinci taraf\u0131ndan ele al\u0131nan bu kitap T\u00fcrkiye\u2019nin \u201cYe\u015fil Tersine Lojistik\u201d ile ilgili yaz\u0131lan ilk bilimsel kitap niteli\u011fini ta\u015f\u0131maktad\u0131r. Yazar gelecek ve \u015fu anki nesille a\u00e7\u0131s\u0131ndan \u00e7evreye y\u00f6nelik kayg\u0131larla t\u00fcketicilerin istek ve alg\u0131lar\u0131n\u0131n sat\u0131n alma, ye\u015fil ekonomi ve s\u00fcrd\u00fcr\u00fclebilirlik a\u00e7\u0131s\u0131ndan as\u0131l itici g\u00fc\u00e7 oldu\u011funa dikkat \u00e7ekmektedir. Ye\u015fil Lojistik ve Tersine Lojistik bilinen kavramlar olmas\u0131na ra\u011fmen bu iki kavram\u0131n kesi\u015fim noktas\u0131 olan Ye\u015fil Tersine Lojistik faaliyetlerin (geri d\u00f6n\u00fc\u015f\u00fcm, yeniden \u00fcretim ve yeniden kullan\u0131m) g\u00fcndelik ya\u015famda kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z \u00f6rneklerine yer veren yazar konunun daha anla\u015f\u0131l\u0131r hale gelmesine bilimsel literat\u00fcr a\u00e7\u0131s\u0131ndan katk\u0131da bulunmaktad\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<ul>\n<li><strong>Yazar:<\/strong> G\u00fcl Ekinci<\/li>\n<li><strong>Yay\u0131nevi:<\/strong> Hiperlink Yay\u0131nlar\u0131<\/li>\n<li><strong>Bask\u0131 y\u0131l\u0131:<\/strong> 2019<\/li>\n<li><strong>Sayfa:<\/strong> 128<\/li>\n<li><strong>Cilt:<\/strong> Ciltsiz<\/li>\n<li><strong>ISBN:<\/strong> 9786052814079<\/li>\n<\/ul>","protected":false},"featured_media":34878,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"bookauthor":[10036],"publisher":[5488],"product_brand":[],"product_cat":[630],"product_tag":[],"class_list":["post-34880","product","type-product","status-publish","has-post-thumbnail","bookauthor-author-81145","publisher-publisher-4837","product_cat-cat-95","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":[],"_links":{"self":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product\/34880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/comments?post=34880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/media\/34878"}],"wp:attachment":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/media?parent=34880"}],"wp:term":[{"taxonomy":"bookauthor","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/bookauthor?post=34880"},{"taxonomy":"publisher","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/publisher?post=34880"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product_brand?post=34880"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product_cat?post=34880"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product_tag?post=34880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}