{"id":49066,"date":"2026-06-28T23:24:59","date_gmt":"2026-06-28T23:24:59","guid":{"rendered":"https:\/\/chapterworm.com\/product\/ikna-edici-iletisim-korku-cekiciligi-tartismali-reklam-kavrami-ve-kamu-spotlari\/"},"modified":"2026-06-28T23:25:01","modified_gmt":"2026-06-28T23:25:01","slug":"ikna-edici-iletisim-korku-cekiciligi-tartismali-reklam-kavrami-ve-kamu-spotlari","status":"publish","type":"product","link":"https:\/\/chapterworm.com\/en\/urun\/ikna-edici-iletisim-korku-cekiciligi-tartismali-reklam-kavrami-ve-kamu-spotlari\/","title":{"rendered":"\u0130kna Edici \u0130leti\u015fim, Korku \u00c7ekicili\u011fi, Tart\u0131\u015fmal\u0131 Reklam Kavram\u0131 ve Kamu Spotlar\u0131"},"content":{"rendered":"<p>Son y\u0131llarda say\u0131lar\u0131 giderek artan kamu spotlar\u0131, \u00f6zellikle kamu sa\u011fl\u0131\u011f\u0131n\u0131 korumak ad\u0131na s\u0131k\u00e7a yay\u0131nlanmaktad\u0131r. Bu t\u00fcr kamu spotlar\u0131nda, hedef kitlenin dikkatini \u00e7ekmek ve ikna etmek i\u00e7in korku bile\u015fenleri ve tart\u0131\u015fmal\u0131 reklam t\u00fcr\u00fcne ait \u00f6zellikler kullan\u0131lmaktad\u0131r.<\/p>\n<p>\u0130kna edici ileti\u015fimin ana ama\u00e7lar\u0131ndan biri, tutumu de\u011fi\u015ftirmek ve bunun sonucunda, istenen bir davran\u0131\u015f de\u011fi\u015fikli\u011fi olu\u015fturmakt\u0131r. \u00c7ok kolay olmayan bu de\u011fi\u015fim i\u00e7in ileti\u015fimciler, haz\u0131rlad\u0131klar\u0131 mesajlarda, insan i\u00e7in tarih boyunca bir motivasyon kayna\u011f\u0131 olan korku \u00f6\u011fesini, bir \u00e7ekicilik t\u00fcr\u00fc olarak kullanmaktad\u0131r.<\/p>\n<p>Bu kitapta, korku \u00e7ekicili\u011finin ve tart\u0131\u015fmal\u0131 reklam \u00f6zelliklerinin kamu spotlar\u0131nda kullan\u0131m\u0131 incelenmi\u015f ve bu alandaki ara\u015ft\u0131rmalara katk\u0131da bulunmak ama\u00e7lanm\u0131\u015ft\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<ul>\n<li><strong>Yazar:<\/strong> Tuba \u00c7evik Ergin<\/li>\n<li><strong>Yay\u0131nevi:<\/strong> E\u011fitim Yay\u0131nevi &#8211; Bilimsel Eserler<\/li>\n<li><strong>Bask\u0131 y\u0131l\u0131:<\/strong> 2020<\/li>\n<li><strong>Sayfa:<\/strong> 141<\/li>\n<li><strong>Cilt:<\/strong> Ciltsiz<\/li>\n<li><strong>ISBN:<\/strong> 9786057487711<\/li>\n<\/ul>","protected":false},"featured_media":49063,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"bookauthor":[15955],"publisher":[304],"product_brand":[],"product_cat":[190],"product_tag":[],"class_list":["post-49066","product","type-product","status-publish","has-post-thumbnail","bookauthor-author-9807","publisher-publisher-1285","product_cat-cat-83","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":[],"_links":{"self":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product\/49066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/comments?post=49066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/media\/49063"}],"wp:attachment":[{"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/media?parent=49066"}],"wp:term":[{"taxonomy":"bookauthor","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/bookauthor?post=49066"},{"taxonomy":"publisher","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/publisher?post=49066"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product_brand?post=49066"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product_cat?post=49066"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/chapterworm.com\/en\/wp-json\/wp\/v2\/product_tag?post=49066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}