{"id":81040,"date":"2026-06-14T14:48:38","date_gmt":"2026-06-14T14:48:38","guid":{"rendered":"https:\/\/chapterworm.com\/product\/mavi-okyanus-stratejisi\/"},"modified":"2026-06-17T00:04:17","modified_gmt":"2026-06-17T00:04:17","slug":"mavi-okyanus-stratejisi","status":"publish","type":"product","link":"https:\/\/chapterworm.com\/tr\/urun\/mavi-okyanus-stratejisi\/","title":{"rendered":"Mavi Okyanus Stratejisi"},"content":{"rendered":"<p>&#8220;Mavi Okyanus Stratejisi&#8217;ni okuduktan sonra rekabete bak\u0131\u015f \u015fekliniz de\u011fi\u015fecektir. Kim ve Mauborgne, kavgac\u0131 de\u011fil, yarat\u0131c\u0131 yakla\u015f\u0131ma sahip bir stratejinin izlenmesi i\u00e7in ikna edici kan\u0131tlar sunmaktad\u0131r. De\u011fre yenilemeyi ve kurumsal payda\u015fl\u0131\u011f\u0131 vurguluyor olmas\u0131 bile bu kitab\u0131 hem i\u015fletme y\u00f6neticiler hem de \u00f6\u011frencileri i\u00e7in okunmas\u0131 gereken bir kitap yapmaktad\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<ul>\n<li><strong>Yazar:<\/strong> Rene Mauborge<\/li>\n<li><strong>Yay\u0131nevi:<\/strong> CSA Global Publishing<\/li>\n<li><strong>Bask\u0131 y\u0131l\u0131:<\/strong> 2019<\/li>\n<li><strong>Sayfa:<\/strong> 240<\/li>\n<li><strong>Cilt:<\/strong> Ciltsiz<\/li>\n<li><strong>ISBN:<\/strong> 9789758828203<\/li>\n<\/ul>","protected":false},"featured_media":98559,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"bookauthor":[4458],"publisher":[4592],"product_brand":[],"product_cat":[2976],"product_tag":[],"class_list":["post-81040","product","type-product","status-publish","has-post-thumbnail","bookauthor-author-71354","publisher-publisher-1641","product_cat-cat-133","first","instock","featured","shipping-taxable","purchasable","product-type-simple"],"acf":{"isbn":"9789758828203","year":2019,"binding_type":"Ciltsiz","pages":240,"weight":240,"dimensions":"14,0 x 20,0","paper":"2. Hamur"},"_links":{"self":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product\/81040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/comments?post=81040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/media\/98559"}],"wp:attachment":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/media?parent=81040"}],"wp:term":[{"taxonomy":"bookauthor","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/bookauthor?post=81040"},{"taxonomy":"publisher","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/publisher?post=81040"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_brand?post=81040"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_cat?post=81040"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_tag?post=81040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}