{"id":82342,"date":"2026-06-14T14:56:42","date_gmt":"2026-06-14T14:56:42","guid":{"rendered":"https:\/\/chapterworm.com\/product\/icerik-pazarlamasi-musteriye-bilgi-sunma-sanati\/"},"modified":"2026-06-14T17:20:28","modified_gmt":"2026-06-14T17:20:28","slug":"icerik-pazarlamasi-musteriye-bilgi-sunma-sanati","status":"publish","type":"product","link":"https:\/\/chapterworm.com\/tr\/urun\/icerik-pazarlamasi-musteriye-bilgi-sunma-sanati\/","title":{"rendered":"\u0130\u00e7erik Pazarlamas\u0131 &#8211; M\u00fc\u015fteriye Bilgi Sunma Sanat\u0131"},"content":{"rendered":"<p>\u0130\u00e7erik pazarlamas\u0131 g\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zla geli\u015fen dijital d\u00fcnyas\u0131 i\u00e7in \u00f6nemli bir pazarlama y\u00f6ntemi olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Asl\u0131nda yeni bir strateji olmamas\u0131na kar\u015f\u0131n, i\u015fletmelerin yeni kullanmaya ba\u015flad\u0131\u011f\u0131 bir yakla\u015f\u0131m olarak pazarlama d\u00fcnyas\u0131nda kendine yer bulmaktad\u0131r. G\u00fcn\u00fcm\u00fczde, ba\u015far\u0131l\u0131 olmak isteyen her i\u015fletme rekabetsel \u00fcst\u00fcnl\u00fck sa\u011flamak ad\u0131na, dijital pazarlama stratejilerini hedef m\u00fc\u015fterisinin arad\u0131\u011f\u0131 bilgiyi bulabilecekleri i\u00e7eri\u011fi olu\u015fturarak do\u011fru sosyal mecralarda onlara ula\u015ft\u0131rmalar\u0131 gereklili\u011finin fark\u0131nda olmal\u0131d\u0131r.<\/p>\n<p>Bu kitap; pazarlamac\u0131lar i\u00e7in g\u00fcncel bir yakla\u015f\u0131m olan \u201ci\u00e7erik pazarlamas\u0131\u201d kavram\u0131n\u0131, konuyla ilgili temel unsurlar\u0131, i\u00e7erik pazarlamas\u0131 i\u00e7in kullan\u0131labilecek ara\u00e7lar\u0131, i\u015fletmelerin nas\u0131l i\u00e7erik pazarlamas\u0131 stratejisi geli\u015ftirece\u011fini, i\u015fletmeler a\u00e7\u0131s\u0131ndan bu arac\u0131n faydalar\u0131n\u0131, kapsaml\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131yla ele alm\u0131\u015ft\u0131r. Ayr\u0131ca bu kitap, i\u00e7erik pazarlamas\u0131yla ilgili yap\u0131lan akademik yay\u0131nlar\u0131 derleyerek haritalama y\u00f6ntemiyle sunmu\u015f ve i\u015fletmelerin uygulad\u0131klar\u0131 ba\u015far\u0131l\u0131 i\u00e7erik pazarlamas\u0131 \u00f6rneklerine yer vermi\u015ftir. Kitap, i\u00e7erik pazarlamas\u0131 konusunun hem pazarlama akademisyenleri hem de pazarlama uygulamac\u0131lar\u0131 i\u00e7in kapsaml\u0131 bir kaynak olmak yaz\u0131lm\u0131\u015ft\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik pazarlamas\u0131 g\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zla geli\u015fen dijital d\u00fcnyas\u0131 i\u00e7in \u00f6nemli bir pazarlama y\u00f6ntemi olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Asl\u0131nda yeni bir strateji olmamas\u0131na kar\u015f\u0131n, i\u015fletmelerin yeni kullanmaya ba\u015flad\u0131\u011f\u0131 bir yakla\u015f\u0131m olarak pazarlama d\u00fcnyas\u0131nda kendine yer bulmaktad\u0131r. G\u00fcn\u00fcm\u00fczde, ba\u015far\u0131l\u0131 olmak isteyen her i\u015fletme rekabetsel \u00fcst\u00fcnl\u00fck sa\u011flamak ad\u0131na, dijital pazarlama stratejilerini hedef m\u00fc\u015fterisinin arad\u0131\u011f\u0131 bilgiyi bulabilecekleri i\u00e7eri\u011fi olu\u015fturarak do\u011fru sosyal [&hellip;]<\/p>\n","protected":false},"featured_media":95725,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"bookauthor":[],"publisher":[],"product_brand":[],"product_cat":[2994],"product_tag":[],"class_list":["post-82342","product","type-product","status-publish","has-post-thumbnail","product_cat-cat-151","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":{"isbn":"9786057890283","year":2019,"binding_type":"Ciltsiz","pages":132,"weight":132,"dimensions":"14 x 21","paper":"2. Hamur"},"_links":{"self":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product\/82342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/comments?post=82342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/media\/95725"}],"wp:attachment":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/media?parent=82342"}],"wp:term":[{"taxonomy":"bookauthor","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/bookauthor?post=82342"},{"taxonomy":"publisher","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/publisher?post=82342"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_brand?post=82342"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_cat?post=82342"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_tag?post=82342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}