Dijitalle\u015fme g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n bir par\u00e7as\u0131 geldi\u011finden beri hem ileti\u015fim s\u00fcrecini hem de k\u00fclt\u00fcr anlay\u0131\u015f\u0131m\u0131z\u0131 ve pratiklerimizi derinden de\u011fi\u015ftirmi\u015ftir. Bu \u00e7al\u0131\u015fma dijitalle\u015fme s\u00fcrecine odaklan\u0131rken bu s\u00fcrecin ileti\u015fim kavram\u0131nda yaratt\u0131\u011f\u0131 de\u011fi\u015fimi ve k\u00fclt\u00fcre bak\u0131\u015f a\u00e7\u0131m\u0131zda neden oldu\u011fu d\u00f6n\u00fc\u015f\u00fcm\u00fc anlamay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n
Dijitalle\u015fme zaman ve mek\u00e2n s\u0131n\u0131rlamas\u0131na son getirerek ileti\u015fim s\u00fcrecini h\u0131zland\u0131rm\u0131\u015f ve d\u00f6n\u00fc\u015ft\u00fcrm\u00fc\u015ft\u00fcr. Bu \u00e7al\u0131\u015fman\u0131n ana ekseni dijitalle\u015fme ve ileti\u015fim kavramlar\u0131n\u0131 k\u00fcreselle\u015fme ve k\u00fclt\u00fcr a\u00e7\u0131s\u0131ndan ele almakt\u0131r. Bu nedenle \u201cDijitalle\u015fme Ba\u011flam\u0131nda \u0130leti\u015fimi ve K\u00fclt\u00fcr\u00fc Nas\u0131l De\u011ferlendirmeliyiz?\u201d sorusundan hareketle s\u0131ras\u0131yla sosyal medya, k\u00fcreselle\u015fme ve bireyler ve kurumlar a\u00e7\u0131s\u0131ndan dijital ileti\u015fim kavramlar\u0131 derinlemesine analiz edilmektedir. Sosyal medyan\u0131n geli\u015fiminin incelenmesi sonras\u0131nda, k\u00fcreselle\u015fmenin hayat\u0131m\u0131za nas\u0131l etki etti\u011fi ve k\u00fclt\u00fcre bak\u0131\u015f a\u00e7\u0131s\u0131m\u0131z\u0131 nas\u0131l de\u011fi\u015ftirdi\u011fi irdelenmektedir. Sonras\u0131nda dijital ileti\u015fi bireyler ve kurumlar a\u00e7\u0131s\u0131ndan olmak \u00fczere iki ayr\u0131 ba\u015fl\u0131kta ele al\u0131nmaktad\u0131r. Bireyler a\u00e7\u0131s\u0131ndan dijital ileti\u015fim k\u0131sm\u0131nda dijital k\u00fclt\u00fcr ve kat\u0131l\u0131mc\u0131 k\u00fclt\u00fcr konular\u0131 i\u015flenirken, kurumlar a\u00e7\u0131s\u0131ndan dijital ileti\u015fim ba\u015fl\u0131\u011f\u0131 alt\u0131nda g\u00fcncel pazarlama uygulamalar\u0131, itibar y\u00f6netimi ve kriz y\u00f6netimi kavramlar\u0131 analiz edilmektedir. Bu sayede dijitalle\u015fen ileti\u015fime b\u00fct\u00fcnc\u00fcl bir bak\u0131\u015f a\u00e7\u0131s\u0131yla yakla\u015f\u0131lm\u0131\u015f ve dijitalle\u015fme s\u00fcrecinde ileti\u015fimin ge\u00e7irmekte oldu\u011fu de\u011fi\u015fimi her y\u00f6n\u00fcyle anlamak ama\u00e7lanm\u0131\u015ft\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"
Dijitalle\u015fme g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n bir par\u00e7as\u0131 geldi\u011finden beri hem ileti\u015fim s\u00fcrecini hem de k\u00fclt\u00fcr anlay\u0131\u015f\u0131m\u0131z\u0131 ve pratiklerimizi derinden de\u011fi\u015ftirmi\u015ftir. Bu \u00e7al\u0131\u015fma dijitalle\u015fme s\u00fcrecine odaklan\u0131rken bu s\u00fcrecin ileti\u015fim kavram\u0131nda yaratt\u0131\u011f\u0131 de\u011fi\u015fimi ve k\u00fclt\u00fcre bak\u0131\u015f a\u00e7\u0131m\u0131zda neden oldu\u011fu d\u00f6n\u00fc\u015f\u00fcm\u00fc anlamay\u0131 ama\u00e7lamaktad\u0131r. Dijitalle\u015fme zaman ve mek\u00e2n s\u0131n\u0131rlamas\u0131na son getirerek ileti\u015fim s\u00fcrecini h\u0131zland\u0131rm\u0131\u015f ve d\u00f6n\u00fc\u015ft\u00fcrm\u00fc\u015ft\u00fcr. Bu \u00e7al\u0131\u015fman\u0131n ana ekseni dijitalle\u015fme […]<\/p>\n","protected":false},"featured_media":88256,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"bookauthor":[],"publisher":[],"product_brand":[],"product_cat":[2936],"product_tag":[],"class_list":["post-88257","product","type-product","status-publish","has-post-thumbnail","product_cat-cat-83","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":{"isbn":"9786257915205","year":2020,"binding_type":"Ciltsiz","pages":110,"weight":110,"dimensions":"14 x 21","paper":"2. Hamur"},"_links":{"self":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product\/88257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/comments?post=88257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/media\/88256"}],"wp:attachment":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/media?parent=88257"}],"wp:term":[{"taxonomy":"bookauthor","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/bookauthor?post=88257"},{"taxonomy":"publisher","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/publisher?post=88257"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_brand?post=88257"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_cat?post=88257"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_tag?post=88257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}