T\u00fcketiciler, her g\u00fcn milyonlarca markan\u0131n reklamlar\u0131 ile kar\u015f\u0131 kar\u015f\u0131ya kalmaktad\u0131r. Pazarlama d\u00fcnyas\u0131nda de\u011fi\u015fimin ve rekabetin bu denli yo\u011fun oldu\u011fu g\u00fcn\u00fcm\u00fczde reklam sava\u015flar\u0131 da eskisine g\u00f6re daha rekabet\u00e7i ya\u015fanmaktad\u0131r. Reklam bir markan\u0131n \u00fcr\u00fcn ve hizmetleri hakk\u0131nda hedef kitleyi bilin\u00e7lendirmek ve sat\u0131n alma karar\u0131nda \u00f6nemli bir g\u00fc\u00e7t\u00fcr. Sat\u0131\u015f noktas\u0131 reklam materyalleri t\u00fcketicinin ma\u011fazaya-markete-sat\u0131\u015f yerine girdi\u011finde kar\u015f\u0131la\u015ft\u0131\u011f\u0131 her t\u00fcrl\u00fc materyal olarak de\u011ferlendirilir. \u0130\u015fitsel, g\u00f6rsel, yaz\u0131l\u0131, \u00fcr\u00fcn denemeleri ile tat duyular\u0131m\u0131za da hitap eden pek \u00e7ok reklam materyalleri sat\u0131\u015f noktas\u0131 reklam\u0131n konusuna girer. Reklam planlamas\u0131nda sat\u0131\u015f noktas\u0131 reklam materyalleri t\u00fcketiciyi, m\u00fc\u015fteri yapabilme konusunda da \u00f6nemli rol oynar. Pop reklam olarak da isimlendirilen sat\u0131\u015f noktas\u0131 reklam materyalleri nedir, \u00f6nemi, \u00f6zellikleri ve \u00e7e\u015fitleri nelerdir sorular\u0131na yan\u0131t bulabilece\u011finiz bu kitap, konuya ilgi duyan akademisyenler ve sekt\u00f6r firmalar\u0131 i\u00e7inde yol g\u00f6sterici nitelikte oldu\u011fu d\u00fc\u015f\u00fcn\u00fclmektedir.<\/p>","protected":false},"excerpt":{"rendered":"
T\u00fcketiciler, her g\u00fcn milyonlarca markan\u0131n reklamlar\u0131 ile kar\u015f\u0131 kar\u015f\u0131ya kalmaktad\u0131r. Pazarlama d\u00fcnyas\u0131nda de\u011fi\u015fimin ve rekabetin bu denli yo\u011fun oldu\u011fu g\u00fcn\u00fcm\u00fczde reklam sava\u015flar\u0131 da eskisine g\u00f6re daha rekabet\u00e7i ya\u015fanmaktad\u0131r. Reklam bir markan\u0131n \u00fcr\u00fcn ve hizmetleri hakk\u0131nda hedef kitleyi bilin\u00e7lendirmek ve sat\u0131n alma karar\u0131nda \u00f6nemli bir g\u00fc\u00e7t\u00fcr. Sat\u0131\u015f noktas\u0131 reklam materyalleri t\u00fcketicinin ma\u011fazaya-markete-sat\u0131\u015f yerine girdi\u011finde kar\u015f\u0131la\u015ft\u0131\u011f\u0131 her […]<\/p>\n","protected":false},"featured_media":88324,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"bookauthor":[],"publisher":[],"product_brand":[],"product_cat":[2936],"product_tag":[],"class_list":["post-88325","product","type-product","status-publish","has-post-thumbnail","product_cat-cat-83","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":{"isbn":"9786052228753","year":2018,"binding_type":"Ciltsiz","pages":124,"weight":124,"dimensions":"14 x 20","paper":"2. Hamur"},"_links":{"self":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product\/88325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/comments?post=88325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/media\/88324"}],"wp:attachment":[{"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/media?parent=88325"}],"wp:term":[{"taxonomy":"bookauthor","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/bookauthor?post=88325"},{"taxonomy":"publisher","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/publisher?post=88325"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_brand?post=88325"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_cat?post=88325"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/chapterworm.com\/tr\/wp-json\/wp\/v2\/product_tag?post=88325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}